Competitive Intelligence

Name: Competitive Intelligence
SKU: FP-DEP-001-1.4
Price: 2750.00 EUR
Availability: InStock

FP-DEP-001-1.4

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Fundamental

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5 days

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35 hours

Help boost your organisation’s competitiveness with Competitive Intelligence, a strategic discipline that will enable you to understand market trends, anticipate threats and opportunities, and make informed decisions to ensure your organisation prospers.

Target audience

This course is aimed at any professional in a senior management position involved in implementing corporate strategy.

Prerequisites

There are no prerequisites, and this course is accessible to beginners.

Objectives

Define competitive intelligence and use the tools
Apply a methodology for researching and gathering information on the Internet
Monitor and analyse market trends, anticipate threats and opportunities

Evaluation methods

Practical work.

Certification

At the end of the course, trainees will be invited to take a skills test, and if they pass, will be awarded the ” Competitive Intelligence “issued by Hexagone Executive.

Programme

Introduction to competitive intelligence
- Terms and history
- Systemic upheavals
- Tools
The political, economic and social environment
- Political environment
- Business environment
- Social environment
The information war
- Concepts and issues
- Creating a relationship map
- Information gathering
Corporate crisis management
- Methods and strategies
Intelligence, anticipation and knowledge management
- Exploring monitoring practices
- Optimising decision-making

Register to a session

session

Clear

2750,00 € excl. tax

Intra-company

Would you like to organize this training course in your company? Contact us for more information.