X

    Competitive Intelligence

    FP-DEP-001-1.4

    •

    Fundamental

    •

    5 days

    •

    35 hours

    Help boost your organisation’s competitiveness with Competitive Intelligence, a strategic discipline that will enable you to understand market trends, anticipate threats and opportunities, and make informed decisions to ensure your organisation prospers.

    Target audience

    This course is aimed at any professional in a senior management position involved in implementing corporate strategy.

    Prerequisites

    There are no prerequisites, and this course is accessible to beginners.

    Objectives

    • Define competitive intelligence and use the tools
    • Apply a methodology for researching and gathering information on the Internet
    • Monitor and analyse market trends, anticipate threats and opportunities

    Evaluation methods

    Practical work.

    Certification

    At the end of the course, trainees will be invited to take a skills test. If they pass, they will be awarded the “Competitive Intelligence” certification, issued by Hexagone Executive.

    Programme

    1. Introduction to competitive intelligence
      • Terms and history
      • Systemic upheavals
      • Tools
    2. The political, economic and social environment
      • Political environment
      • Business environment
      • Social environment
    3. The information war
      • Concepts and issues
      • Creating a relationship map
      • Information gathering
    4. Corporate crisis management
      • Methods and strategies
    5. Intelligence, anticipation and knowledge management
      • Exploring monitoring practices
      • Optimising decision-making

    Register to a session

    999 999

    ₸

    Per trainee

    Request a quote

    Intra-company

    Would you like to organise this training course in your company? Contact us for more information.